Tim Cook made a fanastic stand on user privacy and encryption in a speech to EPIC's Champions of Freedom gathering in Washington DC on June 1, 2015.
Matthew Panzarino has a breakdown of the speech and some hard commentary at TechCrunch:
Cook then laid out an Abraham Lincoln quote (which I vetted, it’s true): “America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves. We shouldn’t ask our customers to make a tradeoff between privacy and security. We need to offer them the best of both,” Cook wrapped up. “Ultimately, protecting someone else’s data protects all of us.”
Emphasis is mine. That is the boldest stance yet that Tim Cook has taken and a direct attack on Google, especially in the light of recent Google I/O announcements.
So if you don't know what you are buying or if you are getting something for free, then YOU are the product. I hope people will realize this soon enough. Its not that I am a blind Apple follower, but I know for sure that Apple won't sell my data or spy on my content.
After all, there is something to be said about Apple's mantra being 'Building the best product for our users' and Google's refrain of 'Don't be evil'.
Whom would you trust ?